NASCAR driver Brandon Brown has repurposed the “Lets Go Brandon!” chant into a new cryptocurrency.

Brandon Brown is now embracing the controversial “Let’s Go Brandon” slogan.

The NASCAR driver had done a round of media interviews purporting to distance himself from the political chant, only to turn around and unveil a vehicle prominently featuring an acronym for the phrase — “LGB” — to promote a new cryptocurrency.

The Twitter handle for LGBCoin touts the new crypto as a “meme coin inspiring patriotism.” It can be traded on Coinbase and Uniswap.

In October, Kelli Stavast interviewed Brown on NBC after he won a race at Talladega. The crowd was clearly chanting “F–k Joe Biden,” but Stavast claimed that they were chanting “Let’s go Brandon!”

The phrase took on a life of its own, as conservatives used it as a rallying cry to demonstrate their belief that the mainstream media treats President Biden with parodical favoritism.

This month, Brown did an interview with Sports Business Journal saying he was “unfortunately” dragged into the political arena of having to choose a side. He said he was having sponsorship struggles as a result.

“It got extremely difficult for us,” Brown told Sports Business Journal. “If you’re a national corporation, that means you sell to all consumers … and unfortunately, when you get dragged into the political arena, people want you to take a side. I’ve never been put in a position where it’s, ‘OK, what side are you on? Left or right?’ So it’s hard for a brand to want to attach to somebody who might be kind of divisive in their consumer base.

“If I’m going to divide Coca-Cola, why would they want to talk to me? So the short answer is it’s been tough to connect with partnerships just because it’s kind of viewed as a ticking time bomb: ‘What is he [g]oing to choose or say and how would that effect our consumer base?’ It’s too much of a risk. I understand it on their side but it’s made it really hard to tie everything down.”

Brown further commented in an op/ed for Newsweek.

“Racing at 200 miles per hour doesn’t give me a lot of time to think about politics,” Brown wrote. “And even if it did, I have always preferred the roar of the engine to the roar of my voice.”

“Let’s go America,” Brown concluded the op/ed.

In a New York Times story entitled “Brandon just wants to drive his racecar,” Brown said he was a Republican voter but had zero desire to be involved with politics.

“Our whole navigation is, you want to appeal to everybody, because, all in all, everybody is a consumer,” Brown said. “I have zero desire to be involved in politics.”

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